Brand Manager, Wild Rift
Job Id: REQ-0006834
As a Brand Manager for the global Wild Rift publishing team, you will report to the Manager, Brand Management and lead global publishing projects for the LoL: Wild Rift brand.
You will lead teams of creatives, producers, designers, agency partners, and Riot Game teams to create and deploy industry-leading campaigns for Wild Rift globally.
Your work will help shape global fan perception of the brand and ensure that our publishing work complements the product in creating an amazing player experience for our players. You will work closely with product teams to ensure player experiences and marketing plans that deeply resonate with core audiences and build on the around-game experience. You will work with the creative, communication, and regional publishing teams in developing brand strategy, campaign planning, campaign management and creative stewardship. You will partner closely with regional publishing teams to drive shared outcomes for WIld Rift globally.
- Oversee the global performance of the Wild Rift brand through overseeing multiple campaigns
- Partner with product leads to create global product marketing strategy and execute plans for Wild Rift to achieve the best outcomes for players that align to product goals
- Develop global brand and comms strategy for the Wild Rift brand
- Lead the creation of high-quality global content and campaigns
- Partner with the communications and social media teams to provide evergreen content programs
- Partner with insights on research programs and provide analysis that guides global publishing planning
- Manage brand marketing budgets for owned campaigns, partnering with production to delivering projects on time, and on budget
- 3+ years experience in games brand management and marketing
- Experience in mobile games global marketing and publishing operations.
- Expertise in creating global campaigns and experience delivering 360 marketing programs
- Experience partnering with international teams to build brands
- Experience with communications across all forms of media
- Experience leading agency partners in delivering successful results for your brand
- Fluent in Chinese and English, and can drive collaboration across language and culture
- Passion for mobile games and MOBA genre
- Great understanding of mobile games players behavior and insight globally
- Experience with global mobile games marketing and publishing
- Deep knowledge of creative production process
- Understanding of global gaming, mobile gaming and lifestyle marketing trends